---

VIKOS ESTÉTICA
JUL 2026
ROLE: GRAPHIC DESIGNER

---

This freelance body of work was created for Viko’s Estética, a small business in Mexicali, Mexico. I was tasked with creating a logo for the salon, where I explored several design directions to help attract more clients and support a refreshed brand identity. I experimented with different typefaces and ways to connect the name with symbolic elements without being too literal.